Corporate event: how to collect photos and content from participants
As an event manager you want employer branding content and atmosphere shots after the event. Here's how to collect photos from participants in a GDPR-conscious way.
A successful corporate event doesn't end when participants go home. The images you take away from it, photos of enthusiastic colleagues, a speaker commanding the stage, a team laughing together, are gold for employer branding, social media and internal communications. But how do you get those images collected?
The challenge: collecting photos from 200 participants
You can hire a professional event photographer, and you certainly should for the official images. But what about all the spontaneous photos participants take themselves? At team building events, staff parties and seminars, everyone shoots photos with their smartphone. Those images are authentic, diverse and perfect for social media.
The problem: how do you get those photos to you? Email doesn't work. WhatsApp is chaos. Google Drive requires an account. A professional platform is the solution.
What value do photos from your own participants have?
- Employer branding: real colleagues in real situations are more convincing than stock photos
- Social media content: LinkedIn posts about a team day with authentic images perform better
- Internal communications: newsletter, intranet or annual report filled with atmosphere shots
- Evaluation: photos give you a different perspective on how the event was experienced
- Follow-up: sending a gallery to participants strengthens the sense of connection
How does Partylio handle this?
At Partylio you create an event for your corporate event. You get a QR code that you can place on badges, tables, presentation screens or in the event app. Participants scan the code and upload photos via their browser, no installation required.
After the event you download everything in one ZIP. Your marketing or communications team immediately has access to hundreds of authentic images, structured and downloadable.
GDPR and consent: do it right
At corporate events, consent is extra sensitive. Participants consciously upload their own photos via Partylio, they choose what they share. That's fundamentally different from a photographer photographing people without explicit consent.
Clearly communicate in the invitation and at the QR code that photos are being collected and may be used internally. Give participants the choice not to upload.
Tips for better employer branding content
- Make a short announcement at the start of the event: 'We're collecting photos via this QR code'
- Encourage participation by gamifying it: 'Best photo wins a prize'
- Ask your social media team to curate during the event
- Use authentic images in your recruitment campaigns too
- Create an annual recurring gallery so new employees see the culture
Conclusion
Your participants' photos are an underestimated marketing asset. With a low-barrier upload solution like Partylio you turn every participant into a content creator, GDPR-conscious and without hassle. Try it free for your next event.